Promotional Planning Platform

A 0-to-1 rebuild that converted a manual promotional-planning operation into a scalable web product.

My role: Product Owner / Business Analyst / Scrum Master
Portfolio status: Outcome snapshot · verified results; no internal artifacts published

01 / Business problem

The decision behind the work

A high-value planning operation depended on manual workload and could not scale supplier participation or advertising revenue efficiently.

I owned the 0-to-1 product rebuild, connecting operating workflow, stakeholder needs, prioritization, delivery, and outcome measurement.

02 / My product decisions

How the decision works

01
Redesign the operation, not just the screens. I mapped the manual workflow and targeted the decisions and handoffs creating avoidable labor.
02
Keep the backlog decision-ready. I translated operating needs into a sequenced product roadmap and maintained delivery readiness.
03
Measure adoption through business behavior. Workload, supplier spend, and revenue potential mattered more than feature output.

03 / Evidence

What the demonstration proves

This case study intentionally uses only verified resume claims. No reconstructed product screens, internal requirements, or proprietary implementation details are presented as evidence.

04 / Outcome

$7M realized

Cut workload 50-60% and saved $7M annually in labor. A separate upside model projected up to $30M in annual ad revenue based on $3K higher average supplier spend; that figure was a projection, not realized revenue.

05 / What I’d carry forward

The strongest 0-to-1 product work begins with the operating system around the software. Automating an unclear process only scales confusion.